A windshield instead of screens: a revolutionary solution from Hyundai and Zeiss
Hyundai and optical giant Zeiss are joining forces to permanently transform the approach to automotive displays by completely eliminating traditional screens and moving controls to the windshield. The innovative technology the companies are developing promises to make driving more convenient, safer, and visually appealing.
The Evolution of In-Car Screens: A Time for Change
Touchscreens have become a staple of automotive technology thanks to their simplicity and ability to control a wide range of functions. However, studies show that moving most controls to screens increases the risk of accidents. Many automakers are striving to minimize distractions by offering new solutions. Hyundai, in partnership with Zeiss, is taking it a step further by introducing an innovative technology: a holographic display on the windshield.
How does it work?
The Hyundai Mobis and Zeiss project is based on holographic technology. A transparent film is applied to the windshield, allowing a projector to display images and videos that the driver can see. What’s more, this system will be capable of displaying not only standard information, such as speed and navigation instructions, but also multimedia entertainment—from music to games.
Advantages of a holographic display
- Fewer distractions: The transparency of holograms allows the driver to focus on the road rather than on screens. Passengers can use the windshield to watch videos or play games without interfering with driving.
- Optimized interior space: Removing traditional screens and instrument panels creates a sense of openness and improves visibility.
- Voice and gesture control: Like BMW’s concept cars, Hyundai is focusing on hands-free controls to help drivers avoid distractions from the road.
When can we expect this new technology?
Hyundai plans to introduce this technology into mass production as early as 2027. Prototypes of the system are already undergoing testing, and the automaker is confident in its success.
A New Screen-Free Era
Moving controls to the windshield could be the solution the automotive industry has been waiting for. If the control system and voice commands work as intended, this will reduce distractions and create a new concept of driving comfort. Perhaps in the near future, cars will be completely screen-free, and all information will be projected directly in front of the driver’s eyes.
